Womanvation is a women empowerment exhibition focused on the portrayals of societal roles women have been expected to play. The exhibition is intended to showcase the progression of women’s roles in society as well as how they have developed to express women in a more positive light. The overall design is inspired by the typography and media in the early 1950s and 1960s. The 1960s marked the start of the women’s rights movement, which played a part in choosing a color scheme influenced by Pantone’s 1960s psychedelic retro palette. The Womanvation logo is intended to exemplify a confident woman stepping out of the role society has confined her to.